NOW IN PRINT!

The book that explains Puberty 2.0 (AKA Perimenopause) like a ruthless and unexpected company restructuring.

Written by an advertising creative director with personal experience in the matter and the need to laugh about it.

Beige estrogen patch with black text that reads: “How is this worse than puberty?!”
Beige estrogen patch with black text that reads: “TIRED - PAINED - AND - PISSED.”
Where The F&ck Did All My Best Qualities Go? Where The F&ck Did All My Best Qualities Go?
Where The F&ck Did All My Best Qualities Go?
$23.99

A tale of perimenopause surprise and survival.
By Alex Furrer

What happens when all your best qualities quit without notice? One morning, without warning, every trait that made you you handed in its resignation. Sleeps-Soundly-All-Night vanished at 2:17 AM. Looks-Great-In-Jeans shrank two sizes overnight. Quick-Thinking was replaced by the far slower Umm-You-Know-That-Thing-With-The-Thing.

Welcome to perimenopause: the company restructuring nobody asked for.
This illustrated humour book tells the story of one woman's midlife "corporate restructuring" through original characters shaped like estrogen molecules, each one representing a trait that's been reassigned, demoted, or laid off entirely. It's funny, honest, and uncomfortably relatable for any woman navigating perimenopause, and the perfect gift for the friend who needs to know she's not alone.

36 pages. 6.5” × 6.5”
ISBN: 9781068052309
Published 2026

Beige estrogen patch with black text that reads: “ZERO-F&CKS-TO-GIVE.”
Beige estrogen patch with black text that reads: “Forgets—why she-entered—a-room.”